I have this embroidery business. Jim and I operate it out of our home. It is custom machine embroidery. I do the designs using computer software and then download them to the embroidery machine. I got into the business by accident - it started out as a hobby with a home embroidery machine.
Anyway, where I am going with this is that I've discovered if you do a good job, charge reasonable prices, and stand by your word, the sky is the limit!
I've done no advertising other than a sign on my car. Jim is my Marketing Manager. I do believe he could sell ice to an Eskkimo. He met a guy yesterday who had a screen printed shirt on that was kinda tacky looking. He pointed to the shirt and said "embroidery wouldn't flake..." The guy order 60 shirts from us! Then another guy from a local bank called me today to say they want to switch their business to me because I am a local small business. They had been outsourcing the job. I honestly have no idea what kind of volume they are talking about and it kind of scares me. Will know more after I talk to them more.
The strange thing is most people never ask about price. For some reason they just assume I'm going to be reasonable. And from what I can tell, I am. A local community college was paying $10.50 per shirt to have a logo embroidered on shirts they provided. That is ridiculous! I was able to do the job for $5.00 per shirt and make a very tidy profit. If they would go with large quantities, I could get that price down quite a bit. I've decided people are greedy. I'm no exception, but I'm beginning to think I'm not quite as greedy as some. Plus, I have the benefit of low overhead. That goes a long ways in being able to keep my costs down.
I'm not too sure where I am going with this post other than, this was on my mind, so it is what I blogged. Plus, I'm thinking there are a lot of people out there who have dreams but fear pursuing them. I'm sure many won't work for many reasons. The idea may be impractacle, the market might be saturated, bad planning, on and on and on.... But, if it feels right to you.... put together a business plan and see if maybe it is worth running after.